Search engine optimization (SEO) is the process of optimizing your website for visibility in search engines. It is a semi-complex process but explained in the simplest terms it can be described as such. A search engine has algorithms known as “robots” that search (otherwise known as crawl) web pages for content. These robots check the website for a variety of features and clues as to how the website deals it’s content. Websites which the robots deem to be of quality, robust content get to the top of the list. Websites that are deemed to be lesser quality or even suspect go to the bottom of the list or are even banned from search engines completely.
Search engine optimization is honestly a miraculous tool for advertisers and organizations looking to get exposure. Every day thousands of people in your area are searching for a product or service exactly like yours. It is through SEO that you are able to leverage these throngs of qualified buyers to your advantage. After all you do want these people to click on your website link rather than your competitors, right?