Website Redesigns – Because Sometimes Your Message Just Needs A Facelift
Recently, one of our customers approached us to redesign their PPC (Pay-Per-Click) Landing page. However, they liked our design so much that they ended up having us redesign their entire website with the new theme! By adding some more vibrant colors as well as prominent calls to action the new website redesign seems to be a success!
Things To Consider For Your Website Redesign
- Consider Changing The Color Scheme. The most drastic change you can make to a website to completely change the look and feel of it involves the color scheme. Color invokes emotion and if your website has been lacking in conversions lately, maybe you are invoking the wrong emotions. Try to use bold, bright colors to catch the users eye.
- Strong Calls To Action. If your website visitors aren’t doing what they’re supposed to, maybe you aren’t telling them clearly enough! Whether you want them to call, e-mail or buy your product, let them know clearly and boldly. Guide their eye though use of color and visual hierarchy. Make it apparent what your page is about and they are more likely to do as you say.
- Viewers Read From Top To Bottom & Left To Right. Visual heat maps of indicate that website visitors spend most of their time looking at the upper left portion of the website and then scan right. Make sure that all of your important information is easily accessible.
- Make Use Of Visual Hierarchy. Visual hierarchy is a basic graphic design term which means, to guide the users eye through use of shape, size and color. If your old website design wasn’t doing it for you, consider making the important information larger and closer to the top left and the less important stuff smaller and lower on the page.
- Above The Fold Still Applies to Websites Above the fold is a term used by the newspaper industry to describe the content above the fold. This is the information viewed first by a newspaper reader and people pay more money to have their ads featured above the fold. This also applies to website design as the information on the upper half of the page when a viewer first lands on your website. Make sure all the most important information is above the fold and easily accessible without having to scroll very far down the page!
- If You’re Going To Redesign, Make it Mobile Friendly! If you’re going to have your website redesigned anyways, might as well make it mobile friendly. Mobile is the wave of the future as more and more people are accessing websites on their mobile devices. Most of these people are on the go and looking for a quick answer to their question anyways so these people are perfect for conversions. Maybe your restaurant or local business could be the website they stumble upon when frantically looking for their next destination!