All webmasters want the same thing…to improve search engine ranking! We’ll give you 10 proven ways to improve your ranking in search engines!
Audit Your Entire Website To Determine Issues
Ultimately no actual people scan your website to determine where you should rank in search engines. It is all done systematically by so called “bots, spiders, etc.” Whatever you want to call them, they are algorithmically checking your website and any issues, such as code related, will hinder their ability to search the website.
Also make sure that your XML sitemap and robots.txt file are all good to go and free of errors!
Write For Your Readers Not The Search Engines
While robots are going to be scanning your website, the goal is for real people to actually read your content! In the past people would spam their content with their keywords in an effort to improve their search engine rankings. This worked for a while, until Google got smarter!
Now, writing your content in this manner will throw off your website patrons and cause them to run for the hills. It is much more effective to write exclusively for your readers and provide solid content. That way they will spread your content organically if it is good enough!
Improve Your On Page Content Structure
This tip is good for both robots as well as people. Google bots use content structures such as heading tags, paragraph tags, etc in order to determine what your page is about. Also, people use them because they are lazy and like to skim the page instead of reading it in it’s entirety!
Improving your on page content structure will be beneficial to the health of your website in more ways than one.
Quality Of Links Is Important!
In the past people used to try and build links with many, low-quality websites in efforts to improve their search engine ranking. However, when it comes to link building, quality trumps quantity.
Google’s latest algorithm tweaks worked to downgrade websites that had low quality links. Aiming for fewer but higher quality links is much more beneficial to your overall SEO strategy.
Incorporate Keywords Into Your Title Tags
Making sure to incorporate your keywords into the title tags of your links as well as images is a great way to improve your search engine ranking!
Add Your Websites Content To Social Bookmarking Websites
Social bookmarking websites such as Stumbleupon and Digg are great for spreading your website’s content. Social bookmarking websites are a great way to have other people do some of the SEO work for you! People are quick to spread the word when they find great content!
Utilize Social Sharing Buttons On Your Site
Implementing social sharing buttons on your website is a great way to let your readers do some of your social media marketing for you! Social media websites are some of the most authoritative websites out there. By allowing your website visitors to post your links to social media sites they are effectively doing some of the link building work for you!
Remove Duplicate Content
Duplicate content is penalized by Google. Make sure to do a scan of your website and remove any duplicate content you may have!
Optimize Your Page URLs To Include Keywords
Including your keywords in your URLs is a great way to improve your search engine rankings! If you use WordPress, this is extremely easy to do. Just change your permalink settings to include the subject of your posts and pages and you are all done!
Add New And Relevant Content To Your Site Often!
Consistently adding new and relevant content to your website has many benefits to your search engine ranking. If your website does not have a blog, I thoroughly recommend that you create one and start writing industry posts immediately!
That’s it for this article! Thank you for reading. I hope it has been informative. Please leave your comments, questions and concerns below in the comment box!